Verb is a really cool company, as I’ve mentioned before. The Verb Forming Fiber doesn’t make me think any differently: they’re still really cool. The more I use this hair product line, the more I come to love them. Perhaps my favorite thing about the company is their online demonstrations, which are more useful than my lame video reviews.
This fiber is great for bringing out texture in haircuts. If you have a buzz cut, this won’t do much for you (no product will), but if you have a skilled haircut with texture and layers, this will bring out the best in your hair. There are two ways you can use this: with wet or dry hair. With wet hair, you will have tons of texture and can get the bed head look (which I’ve never understood–but to each their own), and with dry hair you can have a smoother matte look, still with texture. I’ve tried both, and I prefer the dry method.
The Verb Forming Fiber is cruelty-free, made in the USA, and contains UV protectants to help prevent sun damage (that’s awesome, and not something you see in most products). Verb advertises they’re paraben free, but the ingredient list on their forming fiber includes Methylparaben and Propylparaben. This is not the case with their sculpting clay, though, which is truly paraben-free. I’m not sure what the deal is here, and why there’s a discrepancy, but if you’re a paraben-free kind of guy (I’m not entirely certain it’s a big deal), you should know that.
[Update: Verb’s spokeswoman Claire says the following: “We had a mix up at the lab with the bottom label stickers and this formula is indeed paraben-free, no parabens in any form. I hate that we have so many forming fibers out there that say they have parabens in them when they don’t.” I will leave the previous paragraph unchanged, in case you get a jar that includes paraben ingredients.]
Regardless, the best thing about Verb is their price. There’s no fancy packaging or marketing campaigns to drive up the price, and you can snag some Verb Forming Fiber for $12. Unfortunately, they don’t have an online store, so you’ll either have to use their store locator and find a brick and mortar location, or pay the $7 increased cost by ordering from Amazon. Bummer. The $12 price point rocks, $19 from Amazon is less rockage. Either way, I’m a big fan of this forming fiber, and if you have a highly-textured haircut you should consider it. To learn more you can watch the video review below, and consider subscribing to us on YouTube so you don’t miss out on any future videos.
